Your business has a target audience. There is a specific demographic out there that you are trying to market to and all of your advertising is directed towards reaching that specific group. The hope is that your ad copy is so effective that people will begin to seek out your product, but there are no guarantees that you will be able to reach that target audience. On top of that, finding the right medium to reach your audience can be a difficult process. Should you go with print ads? Social media? Email? Would a billboard work better than a TV spot? Is radio an effective option in the modern age? With so much to consider, things might get overwhelming fast. Thankfully, there may be a solution you have never considered. Although a bit old-school, one of the most effective and time-tested strategies is Direct Mail Marketing (DMM). DMM involves sending your advertisements out en-masse via snail mail to get your message out to the most people possible. Some people may think that DMM sounds like spam or that mailer advertisements are always ignored, but the real results are actually surprising. By blanketing a specific area with your message, you can be sure that a portion of the people who live there are a part of your target demographic. Therefore, by taking simple percentages into account, you can be sure that your message is going to exactly the people who need to see it.