Things by JAS, Author at Jeffrey Alan Scott

Guide for SEO Meta Descriptions

Posted on June 1, 2017 (June 15, 2020)

Good SEO is now a requirement for any business that is looking to stay competitive in the long run. This may sound intimidating to some, but it doesn’t have to be. Mastering the basics of SEO can take time, but with some practice and know-how, you can have the foundation of what you need to be up and running in no time. One of the most important fundamentals that companies need to be familiar with is a meta description. Using just this element can be a huge boost to your page rankings and overall conversion rates. At the most basic […]

Getting to know Advertising Law

Posted on May 11, 2017 (June 15, 2020)

Marketing lies at the heart of attracting new customers. Good advertising increases conversions and spreads your brand to new potential customers. However, it is always important to make sure that any and all ads stay compliant with the rules and regulations that now surround marketing. Today we are going to break down a few of the things that you need to remember so that your marketing always stays compliant with FTC law. Basics The most essential part of advertising law is that the messages you share have to be truthful. This may seem like common sense, but it may seem easy […]

Utilizing Video Marketing

Posted on May 9, 2017 (June 15, 2020)

If a picture is worth a thousand words, then a video is worth even more. Video marketing is quickly becoming the established way to release ads and any business that maintains a regular social media presence needs to make sure they are producing regular video content. Let’s take a quick look at the factors behind video marketing and break down how to do it best. The Benefits Videos and other shareable content is the key to attracting new viewers to your company. A video on a landing page can boost overall conversion by nearly 80 percent and people are four […]

Establishing KPIs

Posted on May 8, 2017 (June 15, 2020)

Like all things in business, the only way to make sure that a product is working is through a system of key performance indicators (KPIs) and analytics. KPIs and other metrics are going to help track the overall growth and effectiveness of any product making them vital to any business. But, where many companies fall short is not in designing their product, but in creating their KPIs. So, to help those of you out there establishing KPIs for your business, we have put tougher some tips and terms to put you on the right track. What are KPIs? A KPI is an […]

Ditch the Seminars for Ping Pong Productivity

Posted on May 6, 2017 (June 15, 2020)

We’ve all gone to a meeting where a manager or HR rep lays out a bunch of suggestions for increasing productivity. Maybe it’s a team building exercise or maybe it’s some sort of odd stretching routine, but no one leaves these meetings feeling energized to work through the rest of the day. It can be tough for managers to get people motivated and brainstorming from 8 to 5 (coffee can only do so much), but one of the best things we have found is a good old fashioned ping pong table. A ping pong table can do something special for […]

Mobile Friendly Websites

Posted on May 4, 2017 (June 15, 2020)

Designing a website can be a big step for your business. Now you’ve got a home page, a command center that you can help you both market and monitor your product. But, before you sit back and let your website start raking in cash, there is one last thing you need to check up on. Via any smartphone, check out your site and make sure it’s mobile friendly. If you don’t know what that means or think something may be off, then listen up as we break down the importance of having mobile friendly websites. Unfriendly Sites A mobile unfriendly […]

Artificial Intelligence Marketing

Posted on May 4, 2017 (June 15, 2020)

In today’s world, we have been spoiled by the creation and usage of supercomputers like IBM’s Watson, Apple’s Siri, and Amazon’s Alexa. We take for granted the fact that many of us carry the highest levels of computing capabilities right in our pockets as we go out to work each day. Now, it is handy to have these systems set up reminders or help us find a restaurant, but on a different level, AIs are transforming the way we interact with products and businesses. If companies want to get ahead and stay ahead, it would be smart to understand how […]

Digital Marketing for Restaurants

Posted on May 2, 2017 (June 15, 2020)

Back in the day, a restaurant used to earn its place by having good food and quality customer service. While those things are still important today, any restaurant that wants to last more than a few months also needs to have a strong online presence. Turnover in the food industry can be high, but with some concentrated effort and a bit of know-how, any restaurant can increase its chances for finding success. Digital marketing for restaurants is actually easier than it sounds, and today we have put together a few tips to get you on your way. Google Accounts The […]

Digital Marketing Constants

Posted on May 1, 2017 (June 15, 2020)

Marketing is constantly evolving. To succeed in this fast paced world, you have to be ready to adapt to new platforms and ever-changing strategies. However, while digital marketing is an evolving field, there are some constants that if properly utilized, will form a strong foundation for any present or future marketing campaign. Let’s explore some digital marketing constants and see how your business can start taking advantage of them. Data-Driven Marketing No matter how things change, you are going to need analytics behind your marketing campaigns. The setting of goals and KPIs are crucial before any new push and you […]

Startup Tips

Posted on April 28, 2017 (June 15, 2020)

There is a surging market for startups especially when it comes to the tech industry. In every major city across the nation, you are sure to find a growing community of small businesses that are beginning to compete with larger name brands. However, not every startup has what it takes to make the move from garages to office spaces. As a newer company ourselves, we here at JAS Agency are intimately aware of what small businesses need to succeed and to help you get the ball rolling, we’ve put together a few startup tips. Be Lean AND Mean The business […]

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