Guide for SEO Meta Descriptions

Good SEO is now a requirement for any business that is looking to stay competitive in the long run. This may sound intimidating to some, but it doesn’t have to be. Mastering the basics of SEO can take time, but with some practice and know-how, you can have the foundation of what you need to be up and running in no time. One of the most important fundamentals that companies need to be familiar with is a meta description. Using just this element can be a huge boost to your page rankings and overall conversion rates. At the most basic […]

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Establishing KPIs

Like all things in business, the only way to make sure that a product is working is through a system of key performance indicators (KPIs) and analytics. KPIs and other metrics are going to help track the overall growth and effectiveness of any product making them vital to any business. But, where many companies fall short is not in designing their product, but in creating their KPIs. So, to help those of you out there establishing KPIs for your business, we have put tougher some tips and terms to put you on the right track. What are KPIs? A KPI is an […]

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Ditch the Seminars for Ping Pong Productivity

We’ve all gone to a meeting where a manager or HR rep lays out a bunch of suggestions for increasing productivity. Maybe it’s a team building exercise or maybe it’s some sort of odd stretching routine, but no one leaves these meetings feeling energized to work through the rest of the day. It can be tough for managers to get people motivated and brainstorming from 8 to 5 (coffee can only do so much), but one of the best things we have found is a good old fashioned ping pong table. A ping pong table can do something special for […]

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Startup Tips

There is a surging market for startups especially when it comes to the tech industry. In every major city across the nation, you are sure to find a growing community of small businesses that are beginning to compete with larger name brands. However, not every startup has what it takes to make the move from garages to office spaces. As a newer company ourselves, we here at JAS Agency are intimately aware of what small businesses need to succeed and to help you get the ball rolling, we’ve put together a few startup tips. Be Lean AND Mean The business […]

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How to Create a Website

If you think it’s time to create a website for your growing business, you may be at a loss for where to start. GoDaddy stepped into the public eye with their Super Bowl advertisements, but they have since stepped out of the website creation limelight. While less publicized, WordPress and Squarespace have quickly become two of the most popular website builders on the market. WordPress reportedly powers about 23% of all websites on the internet and Squarespace isn’t far behind that. As such, we want to break down these different platforms and give you the knowledge you need to make […]

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The Rise of AMP in Web Searches

Take a look at Google’s home page. What catches your eye? Not much. Google has proven that (on the internet at least) simplicity is king. Recently we have seen a trend towards simplicity in page layout, imagery, and even written content. Finally, web developers are getting on board. The Google Developers team has lead the charge in developing AMP HTML, which they describe as “HTML with some restrictions for reliable performance and some extensions for building rich content beyond basic HTML.” (For more on that, click here.) This new type of web design rolled out in 2016, but now it’s […]

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Blogging and your Business

Blogging, or any other writing that is intended to sell a product or service (called copywriting), is the surefire way to grow your website and therefore your business. In fact, frequent blogging is often called the path to rapid growth. If Google’s bots can’t scan and categorize text on your website, then your page can get buried in the constant noise of the internet. Quality content—blogs or other writing—can fix that. It gives Google more content to categorize and pull from when potential clients and customers are searching the web. Unfortunately, not all content is created equal. Just as Google […]

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2017’s Web Trends

As with any new year, 2017 will bring new celebrities, new blockbusters, and new experiences for us all. However, with each new year comes new opportunities for business and new viral trends in marketing. In this post, we would like to take a look at 2017’s web trends and show how to take advantage of them. There are some good reasons to follow web development trends. If you’ve ever made a Google search and turned up an old, clunky-looking website, chances are you dismissed it as either out-of-date or full of viruses.  Because the internet is full of competition, websites are […]

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