Marketing lies at the heart of attracting new customers. Good advertising increases conversions and spreads your brand to new potential customers. However, it is always important to make sure that any and all ads stay compliant with the rules and regulations that now surround marketing. Today we are going to break down a few of the things that you need to remember so that your marketing always stays compliant with FTC law.
Basics
The most essential part of advertising law is that the messages you share have to be truthful. This may seem like common sense, but it may seem easy to blur a few lines or stretch a few truths if it makes a product seem more appealing. If you say a product is able to do or provide something, make sure that you have hard evidence. There is nothing more embarrassing for a company than to launch a recall or issue an apology. Skip the hassle and stick to the truth from the very beginning.
Telemarketing
Telemarketing is actually regulated by a wide range of rules. Consumers have certain protections from telemarketing under the National Do Not Call Registry and it is against the law to contact these individuals. There are also laws that now ban most forms of robocalling meaning that you need a call center if you want to keep getting your message out. If you are considering telemarketing as the foundation of your advertising, make sure to do your homework on the FTC website.
Puffery
Puffery refers to exaggerated claims or false praise about your product. It is natural to market your product in such a way to make it seem enticing, but make sure you don’t go overboard. The standard for puffery is pretty vague, but making exaggerated claims about a product will land you in trouble.
Children
When it comes to advertising to children, the truth-in-advertising standards that you have to abide by are much higher. These standards will depend on the product you are advertising, but for individual questions about advertising towards children, we recommend checking out
FTC guidelines as the specific rules vary so widely.
These are just a few of the standards you need to abide by if you want to stay compliant with US law. For specific questions about advertising law, please feel free to contact us. JAS is staffed by a team of business professionals who specialize in creating content that is effective and tailored to your target audience.
