If a picture is worth a thousand words, then a video is worth even more. Video marketing is quickly becoming the established way to release ads and any business that maintains a regular social media presence needs to make sure they are producing regular video content. Let’s take a quick look at the factors behind video marketing and break down how to do it best.
The Benefits
Videos and other shareable content is the key to attracting new viewers to your company. A video on a landing page can boost overall conversion by nearly
80 percent and people are
four times more likely to watch a video than read about a specific product. With so much of marketing moving towards multimedia platforms, it is best to take advantage of this trend before it evolves again.
Formatting
More than just producing video content, you need to share GOOD video content. Videos should be brief and stick to a specific message that you have decided on with your marketing team. A ten-minute video that addresses too many different topics will bore viewers and actually drive people away. When drafting ideas, try to think of the things you would actually watch on social media. If it doesn’t interest you or your team, it will be tough to interest anyone else.
Opening Punch
Not only does a video need to be interesting overall, but it needs to deliver in the opening seconds. If you can’t grab your audience’s attention in the first ten seconds of your video, then odds are people are going to click elsewhere. Like when writing an essay, try to have a strong attention grabber at the beginning of everything you create.
When businesses make video marketing a pillar of their marketing strategies, they maximize the number of people they are able to reach and convert. For help with designing videos or to learn more about the best ways to market them, feel free to
contact us at any time!
