Utilizing Digital Marketing Strategies

 What is Digital Marketing? What’s the best way for a company to be heard in a fast moving competitive market? If you’ve ever found yourself struggling to attract the necessary exposure for your brand or company, then maybe it is time to move away from traditional marketing and try something new. The revolution of digital marketing allows small and medium sized businesses to gain greater exposure while pinpointing a target audience all at a low cost. Considering Facebook alone has reached 1.79 billion monthly active users, it makes sense that so many companies are seeking to tap into different marketing […]

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Taking Advantage of Social Media Marketing

What is Social Media Marketing? The world of marketing is constantly evolving. Businesses have to continually come up with new strategies to stay competitive and everyone is looking for the next big thing. Radio and print used to be the kings of advertising, but as the 80s taught us, “Video Killed the Radio Star.” So, with marketing techniques coming and going, companies need to invest resources in newer techniques if they want to keep reaching the same audience. How can you do this? Let us tell you. Social media marketing refers to ad campaigns that are tailored to work with specific social media outlets. […]

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What is SEO?

Where do people go when they need a specialized service or product?  It used to be the Yellow Pages, but now people begin their searches with Google or another similar search engine. This change in consumer trends has given rise to the new field of Search Engine Optimization (known to many as SEO). If you are unfamiliar, the goal of SEO is to make sure that your website appears higher up in a Google search. For instance, if you search “shoes,” you might find Nike or Adidas at the top of your search results. However, with some SEO prioritization, instead […]

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